Most gym pages post the same thing on repeat — an offer, an offer, another offer — and the feed goes flat. This is the two-format loop that keeps a page varied without inventing something new every week.
Two formats, alternating. The instructional post gives people a reason to follow you. The Q&A or ranking gives them a reason to send it to somebody else. One without the other is half a page — credibility nobody sees, or reach with nothing behind it. Alternate them and you never sit down wondering what to post.
The coach on camera, correcting one thing. Not a full lesson — one mistake, one fix, thirty seconds. These are the posts people send to a training partner, which is how a gym page reaches somebody who has never heard of it.
All three scripts below are free. No email needed.
Drop your email and the Q&A and ranking formats open up right here on this page. No inbox check, no waiting.
Format 02 is open below — all three formats, right on this page.
Point a camera at someone and get an opinion out of them. Sometimes that's a member being funny, sometimes it's a coach ranking something people will argue about. Either way the comments do the work — these reach people who will never train, and they follow anyway. Costs you ten minutes before class.
Coldcast Media films, edits, and delivers short-form content for gyms and local businesses in Florida — ready to post, on a monthly schedule. If keeping the rotation running is the part that keeps slipping, that's the part we handle.
See The Work →